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Chapter 6

Website Tracking?

Can I track the calls from my website?

You may already know that the majority of your phone calls are coming from people who find your phone number on your website. You may even be spending a lot of your marketing dollars on paid search and digital marketing to drive more people to your website in the hopes that they pick up the phone and call you! However, herein lies the issue: if you can't connect those phone calls to the website visit that led to them, you won't be able to see which digital marketing dollars are actually delivering those valuable calls!

Website call tracking solves this problem by allowing you to see which keywords and referral sources are producing calls from your website. Let's say that a Cincinnati flower shop (Roses are Reds!) utilizes website call tracking on their website. After taking a call, Roses are Reds sees that the caller first went to Google and searched "flower shop Cincinnati" before then clicking on an AdWords ad. After looking at the pages the caller clicked through before placing the call, they notice that the caller spent a lot of time checking out the Marge Schott Mother's Day Special page they added last week. Nice!

Before they installed website tracking, Roses are Reds thought their online spend was underperforming. But, after they started tracking their website calls, they found that 70% of their website conversions were coming through the phone, vs. 30% from form fills. Once they were able to see the specific keywords and referral sources that were delivering the most phone calls to their business, they adjusted their marketing budget accordingly and started driving even more calls!

How does it work?

Our website call tracking solution is a management free, "set and forget" approach that entails a simple two step set up! Either you or your website developer will place a small piece of code at the bottom of every page of your site, and will then put span tags around the tracking number on the site. That's it!

Our technology will present a unique tracking number to every single visitor, which allows us to track the session of each individual caller. If you add new keywords or campaigns, don't worry about adding more numbers or alerting us?we'll track them automatically. Trying out some email marketing that drives people to your website? No problem!

Can I see my calls in Google Analytics?

Yes! CallConvert, our proprietary integration with Google Analytics and Google AdWords, allows you to see your website phone calls inside Google's platforms down to the keyword. The Google platforms have multiple reports you can take advantage of that will allow you to view and optimize on your tracked phone calls.

Chapter 7: Will It Affect My SEO? >