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Chapter 1

Why Do I Need It?

What problem does call tracking solve?

You may already know what the problem is; it's the solution you're struggling find. Let's explore this quick short story about Bill and see if his story resonates with you.

Bill's business relies heavily on how often his telephone rings, as those phone calls represent revenue opportunities for Bill and his team. These opportunities are chances to book appointments, schedule services, and set consultation meetings. When Bill is able to book more of these phone opportunities, he sees a direct correlation with increased profits, and of course increased profits are good.

There are two big challenges keeping Bill from booking more appointments. These challenges are universal for any business that relies on phone calls:

  1. Bill's marketing efforts don't generate enough of the right kind of opportunities.
  2. When potential clients do call Bill's office, they're not getting booked as often as they should.

Call Tracking has the means to solve both of these problems for you. Are you ready to learn how? Luckily, you're in the right place. Welcome to Call Tracking 101.

Chapter 2: What Does It Do? >